One answer per keyword
Map each keyword to its own reply, so “price”, “size” and “shipping” get three different answers instead of one generic message.
Instagram auto DM
Someone sends a keyword, Riplo sends the answer you already wrote. No one waits, and nothing depends on you being online.
Sequences and buttons
Send a short series of messages rather than one wall of text, and attach a button that takes people straight to the next step.
Follow-ups that close
Schedule a second message inside Instagram's 24-hour window for people who went quiet. That message closes more sales than the first one.
Product showcase
Reply with a card carrying photo, price and an order button, instead of three separate messages and a screenshot.
Why a fast first reply matters
The gap between someone's message and your first answer is the number that decides most of this. People message several shops at once and compare. Whoever answers first keeps the conversation.
An automatic first reply does not have to be the complete answer. It has to confirm the message arrived, show the question was understood, and say when the full answer is coming — enough to hold the conversation open until a person picks it up.
Common questions
How fast does the reply go out?
Usually within a couple of seconds of the message arriving, because Riplo reacts to Meta's webhook rather than polling.
Can one keyword send several messages?
Yes. A rule can send a short sequence, and you can attach buttons or a product card to any step.
What happens outside business hours?
The automation runs at the same speed. Most shop messages arrive at night, which is exactly when a fast first reply separates you from a competitor.
Answer everyone who asks
Set up your first automation in a few minutes. The free plan has no time limit and needs no card.